Presence, Expression, System

A Modernist Revitalization of Orangina’s Visual and Tactile Identity

Reimagining Orangina bridges iconic European heritage with modern minimalism, transforming a nostalgic favorite into a sleek, tactile lifestyle brand. Through bold typography and vibrant citrus cues, this redesign unifies every touchpoint—from logo to packaging—into a unified, sensory-driven visual system.


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Branding