Sunlit vibes. Fluid forms. Tactile design
A Water-Inspired Eyewear Strategy Across 3 Market Tiers: From Trend Research to Product Design and CMF
TINT & TIDE translates poolside fluidity into a market-ready eyewear collection anchored in a playful, mid-tier boho aesthetic. Designed for Gen Y and older Gen Z consumers seeking accessible luxury, the project spans the complete design pipeline—from frame sculpting and ergonomic detailing to custom material selection and production-ready finishes. By applying a unified wave motif across Refined, Boho, and Surf styles, the collection shows how strategic CMF and precise industrial design transform abstract concepts into commercially viable products.
Capturing the vibrant energy of a poolside spread, this mid-tier merges sculpted wave forms with rich amber neutrals and mix-and-match accessories for an effortless, tailored boho vibe.
Mid-Tier Boho
High-Tier Refined
Commercial -Tier Surf